Category Archives: How To Hire A Headshot Photographer

Dallas Business Portrait Photos

Last post we discussed hiring a mediocre photographer (who charges somewhat less) vs. a really good one (who charges somewhat more,) with the concept being “hiring based on price” and not quality.  Dear client.  I hope you understand that it is your money and image on the line in this endeavor, and I would argue (gently) that saving money on your headshot photography is not money well saved.  Rather, it is in addition to throwing it out the window, likely to have a reverse effect by making you actually lose money.  Say, for example you have “the really big” or “the really small” company.  Doesn’t matter.  They both spend probably equal amounts proportionally budget wise for marketing purposes, right? Just for the sake of argument.  But of that piece of the pie, when considering corporate business headshots of their CEO’s, VIPS, or Rank & File how much do  you think we are talking about saving (regarding comparing bids) when hiring a local headshot or business photography service? Fifty dollars? A hundred dollars? A few hundred dollars? I understand “bottom lines.”  And (believe me) I understand budgets.  But this, my friends, is not the place to cut corners.  And I will tell you why.  When folks come to your website and they click on that bio and see the headshot next to it? They are going to see one of a few things.  They are going to see a killer headshot, or a crappy headshot. You know how they say the eyes are the window to the soul? Well, in business the headshot is the window to the wallet. What does each one say about you or your company?  You know the answer to that question.  In addition these headshots are going to be up on your web page for years (in some cases.)  Divide that by the few hundred $ you saved by hiring the cheaper (if indeed quality was lower than the higher price service) headshot photographer’s service and you have saved pennies, and possibly lost tens of thousands.  Again, I am not talking about a lot of money here.  So, again, dear client.  When it comes to hiring a headshot photographer for your business, please consider first, that foremost you want to put your best face forward and do not ever, (and I mean) ever base hiring a headshot photographer solely on price. Please always, always (and did I say) always compare and hire services based solely on quality. If the two or three services are defiantly all of equal quality than budget can come into play.  But to hire your headshot photographer, and window to your client’s potential wallet solely based on price is a bad plan! Next post we will discuss a few points on what to look for when hiring a headshot photography service for your business portraits.

Sal Sessa /Dallas Headshots